1. Laboratory Setup Plan
1.1 Facility Preparation & Equipment Procurement
✅ Location Selection: Choose a site near agarwood plantations or export hubs.
✅ Facility Setup: Design a controlled testing environment with separate sections for DNA analysis, oil testing, and quality control.
✅ Procurement of Equipment:
- DNA Testing: PCR & Sequencing Machines
- Oil Purity Testing: Gas Chromatography-Mass Spectrometry (GC-MS) & HPLC
- Resin Content Analysis: Fourier Transform Infrared Spectroscopy (FTIR)
✅ Hiring & Training: Recruit skilled laboratory analysts, chemists, and regulatory experts.
✅ Regulatory Approvals: Secure permits from DENR, FDA, CITES, and Bureau of Philippine Standards (BPS).
✅ Software Integration: Implement blockchain-enabled traceability for lab results.
1.2 Soft Launch (3-6 Months Before Full Operations)
✅ Conduct pilot tests with selected agarwood producers.
✅ Partner with exporters & certification bodies to align with market standards.
✅ Invite industry stakeholders for an exclusive preview of the lab.
✅ Fine-tune pricing models & service packages.
2. Marketing & Awareness Campaign
2.1 Branding & Positioning
✅ Brand Name & Logo: Position as a premium, industry-leading agarwood testing facility.
✅ Website & Digital Presence: Develop a professional website with service details & online booking.
✅ Social Media & SEO: Target keywords like “Agarwood Testing Lab,” “Oud Oil Quality Certification,” and “CITES Compliance Testing.”
2.2 Outreach & Partnerships
✅ Engage Agarwood Growers & Exporters – Educate them on the benefits of certification.
✅ Collaborate with Perfume & Essential Oil Brands – Offer private testing & white-label certification.
✅ Partner with Research Institutions – Develop R&D collaborations to enhance credibility.
2.3 Promotional Strategies
✅ Industry Events & Trade Shows: Attend global agarwood & perfume expos (Dubai, Singapore, Hong Kong).
✅ Email & Content Marketing: Publish reports on “How to Grade Agarwood & Oud Oil for Maximum Value.”
✅ Free Webinars & Live Demonstrations: Showcase laboratory processes for transparency.
✅ Referral Programs: Offer incentives to businesses that bring in new clients.
3. Monitoring & Expansion Strategy
✅ Monthly KPI Review: Track test volumes, customer acquisition, and revenue growth.
✅ Feedback Loop: Improve services based on client feedback.
✅ Expansion Roadmap: Plan to open satellite testing labs in key agarwood-producing regions.
???? Estimated Full-Scale Launch: Within 6-12 months after setup.
Would you like a press release draft for the launch?