1. Brand Name & Identity
Company Name: Crown Extraction Solutions Inc. (CESI)
Tagline: “Pure Essence, Perfected Science”
2. Brand Logo
- Primary Logo: A sleek emblem incorporating a crown, a droplet (symbolizing essential oils), and a laboratory flask to represent precision extraction.
- Secondary Logo: A minimalist monogram “CESI” with a stylized droplet inside the letter “C.”
3. Color Palette
- Primary Colors:
- Deep Green (#1B5E20) – Sustainability & Botanical Purity
- Golden Amber (#FFB300) – Premium Quality & Natural Essence
- Slate Gray (#546E7A) – Science & Technology
- Secondary Colors:
- Soft Olive (#A5D6A7) – Eco-conscious Approach
- Midnight Blue (#0D47A1) – Innovation & Precision
4. Typography
- Primary Font: Lora (Elegant & Scientific)
- Secondary Font: Open Sans (Modern, Clean & Readable)
5. Brand Messaging & Voice
- Brand Pillars: Purity, Precision, Innovation, Sustainability.
- Tone of Voice: Professional, Scientific, and Trustworthy.
- Mission Statement: To revolutionize essential oil extraction through cutting-edge supercritical CO₂ technology, ensuring purity, sustainability, and premium quality.
- Vision Statement: To be the global leader in eco-friendly, high-purity essential oil extraction, setting the standard for sustainable excellence.
6. Brand Imagery & Aesthetic
- Visual Elements:
- Scientific lab environments, advanced extraction equipment
- Pure essential oil droplets, botanical sources (flowers, seeds, leaves)
- Clean, minimalistic aesthetics with a focus on precision and natural purity
7. Brand Applications
- Business Collaterals:
- Business Cards, Letterheads, Email Signatures, Envelopes
- Marketing Materials:
- Brochures, Flyers, Posters, Social Media Templates
- Website & Digital Presence:
- Professional Website, Social Media Branding (LinkedIn, Instagram, Industry Publications)
- Product Packaging:
- Eco-friendly bottles, labels, and branding for extracted essential oils
- Trade Show & B2B Branding:
- Branded exhibition booths, investor pitch decks, and scientific presentations
8. Brand Guidelines & Usage
- Logo Usage: Proper spacing, background variations, and monochrome applications.
- Typography Guidelines: Font hierarchy and applications.
- Color Usage: Primary and secondary combinations for digital and print.
- Imagery & Iconography: Approved photography and graphic styles.
- Tone & Messaging: Consistent communication for scientific and commercial audiences.
This branding kit ensures that Crown Extraction Solutions Inc. (CESI) maintains a professional, high-tech, and eco-conscious brand identity across all touchpoints. Let me know if you’d like any refinements or additions!