BariOud™ is a strong, elegant brand name that fuses the cultural identity of “Bari” (the Philippine local name for Aquilaria malaccensis) with “Oud”, the globally recognized term for the precious, fragrant resin derived from agarwood.
BariOud™ – Brand Insight
- Bari: Local term in the Philippines for Aquilaria malaccensis, deeply rooted in indigenous and rural knowledge systems.
- Oud: Arabic word for “wood,” widely used to refer to agarwood resin or oil in luxury perfumery, incense, and spiritual traditions.
Together, BariOud™ bridges Filipino cultural identity and the global agarwood market.
Positioning Statement
“BariOud™ – The Soul of the Philippines, Distilled.”
BariOud™ represents a new generation of sustainably harvested, scientifically enhanced, and culturally respected oud products, crafted from Aquilaria malaccensis trees cultivated legally and ethically in the Philippines.
BariOud™ Flagship Product Concepts
| Product Type | Description |
|---|---|
| BariOud™ Premium Chips | Hand-selected agarwood chips for incense rituals and spiritual spaces |
| BariOud™ Pure Oud Oil | Artisan-distilled oil from resin-rich Bari wood; deep, balsamic, sacred |
| BariOud™ Solid Perfume | Oud-infused balm with local botanicals like ilang-ilang or sampaguita |
| BariOud™ Leaf Tea | Herbal tea with anti-inflammatory & antidiabetic properties |
| BariOud™ Wellness Roll-On | Therapeutic oud oil blends for meditation, calm, and grounding |
Brand Identity Features
- Tagline: “From Sacred Trees to Sacred Scents.”
- Logo: Stylized tree motif merging Filipino tribal pattern and Middle Eastern oud drop
- Certifications: CITES-compliant, DENR-registered, ethically farmed
- Traceability: QR code on each bottle or chip jar linking to tree source, inoculation method, and farmer group.
Export Readiness
- Target markets: UAE, Qatar, Japan, Singapore, China
- Position: Premium, sustainable, and traceable Philippine oud alternative
- Narrative: Empowering rural agarwood farmers while protecting a critically endangered species