Here is a comprehensive business plan for Aetherial Natural Oils Corp (ANOC)—your artisan essential oil and fragrance brand featuring Ethereal Scent as its flagship line:
Aetherial Natural Oils Corp (ANOC)
Business Plan
“Where Earth’s Rarest Scents Become Timeless Art”
1. Executive Summary
Business Name: Aetherial Natural Oils Corp (ANOC)
Flagship Brand: Ethereal Scent
Industry: Artisan Fragrances & Aromatherapy
Products: Essential oils, perfume blends, aromatherapy collections
Location: Philippines (with sourcing hubs in CAPI-managed plantations)
Ownership: Privately held corporation
Mission: To craft premium, eco-conscious fragrance products that elevate sensory wellness and celebrate Filipino botanical heritage.
Vision: To be Southeast Asia’s leading source of artisan essential oils and luxury natural fragrances.
2. Company Description
ANOC specializes in high-purity, artisan-crafted perfume blends and aromatherapy oils derived from sustainably cultivated and ethically sourced Philippine botanicals, such as agarwood, ylang-ylang, champaca, elemi, and cinnamon. ANOC integrates science, artistry, and sustainability in every step—from extraction (via CESI) to perfumery.
3. Market Opportunity
Industry Trends:
- \$50B+ global fragrance market (growing 5–7% CAGR)
- Surging demand for natural, organic, and artisan scents
- Wellness sector’s embrace of aromatherapy and essential oils
Target Markets:
- Luxury fragrance consumers (local & export)
- Wellness & spa industry
- Boutiques & apothecaries
- Niche perfumers seeking rare ingredients
- Online health & beauty consumers
4. Products and Services
Flagship Lines:
1. Ethereal Scent – Perfume Collection
- Aetherial Oud
- Golden Petal (Champaca blend)
- Luzviminda Essence (Philippine floral trio)
2. Aetherial Apothecary – Essential Oils
- 100% pure agarwood oil, ylang-ylang, elemi, cinnamon, calamansi
- Therapy-grade oils in 5ml–30ml formats
3. Wellness Blends
- Calm Mind (lavender + agarwood)
- Focus Flow (elemi + citrus)
- Dreamscape (ylang-ylang + vetiver)
4. Custom Fragrance Services
- Private label creation for spas, hotels, and boutique brands
5. Operations Plan
- Raw Materials: From CAPI-managed plantations (e.g., agarwood, ylang-ylang)
- Extraction: In-house via CESI using Supercritical CO₂ technology
- Formulation: By ANOC master perfumers
- Packaging: Sustainable glass + bamboo designs
- Distribution: Online store, direct wholesale, retail boutiques
6. Marketing & Sales Strategy
Branding:
- Premium, artisanal, eco-luxury aesthetic
- Storytelling rooted in Philippine flora and perfumery culture
Channels:
- E-commerce (own platform + Shopee/Lazada premium)
- Pop-up events and wellness fairs
- Boutique partnerships (spa, retail)
- Global B2B export (Middle East, EU)
Promotional Tactics:
- Launch campaign featuring Aetherial Oud
- Scented experience boxes
- Influencer and perfumer partnerships
- Fragrance workshops & masterclasses
7. Competitive Advantage
- Direct access to rare Philippine botanical oils
- Proprietary artisan blends by Filipino perfumers
- Sustainable sourcing & fair trade partnerships
- Integration with in-house extraction (via CESI)
- First-mover in luxury Filipino scent branding
8. Management & Team
- CEO: [Your Name]
- Master Perfumer: [To be recruited, or a featured Filipino nose]
- Botanicals Procurement: Linked with CAPI & AGAC
- Operations Manager: Oversees CESI production inputs
- Marketing & Branding Lead: Manages Ethereal Scent line
9. Financial Plan (3-Year Summary)
| Year | Revenue | Gross Margin | EBITDA | Notes |
|---|---|---|---|---|
| 1 | ₱15M | 60% | ₱4M | Launch year, R\&D + e-comm |
| 2 | ₱30M | 65% | ₱10M | Export + custom services |
| 3 | ₱50M | 68% | ₱20M | Global B2B + licensing |
Funding Needs: ₱20M
Use of Funds:
- Extraction & formulation lab setup (₱8M)
- Branding, packaging, and product dev (₱4M)
- Marketing & launch (₱5M)
- Working capital (₱3M)
10. Sustainability and Impact
- 100% botanical-based, no synthetic additives
- Support for indigenous growers via AGAC
- Eco-packaging with refill options
- Carbon-aware production via CO₂ extraction
- Uplifting Philippine perfumery on the global stage
Would you like this in a downloadable PDF format or expanded into an investor pitch deck (PowerPoint)?